B2C2, a cryptocurrency liquidity provider, has hired a senior executive from Schroders to lead its expansion efforts in Asia as the firm looks to capture market share in the region's growing crypto wealth management sector.

Market Context

The move comes amid increasing institutional interest in digital assets across Asia-Pacific, where regulatory frameworks have become more defined in key markets like Singapore and Hong Kong. Traditional financial institutions have been gradually building out their cryptocurrency offerings to meet client demand for exposure to digital assets.

B2C2 has established itself as a major player in crypto market-making and liquidity provision, serving both institutional clients and trading firms across global markets. The company operates around the clock, providing continuous pricing and execution services for digital asset trades.

Analysis

The hire signals B2C2's intent to deepen relationships with traditional finance players in Asia. By bringing on someone with experience at a major asset manager like Schroders—which manages hundreds of billions of dollars in assets—B2C2 gains credibility with potential institutional clients who may be exploring cryptocurrency allocations for the first time.

The strategy aligns with broader trends in the crypto industry where firms are increasingly targeting high-net-worth individuals and family offices as key growth segments. Asia has emerged as a particularly attractive market given the concentration of wealth in the region and growing appetite for digital asset diversification among affluent investors.

Traditional finance professionals moving into crypto roles have become common as the industry matures, bringing institutional-grade practices and client relationships that can help bridge the gap between conventional Wall Street and the digital asset ecosystem.

Key Numbers

- Schroders manages approximately $775 billion in assets under management globally

- Asia-Pacific represents one of the fastest-growing regions for cryptocurrency adoption among institutional investors

- Singapore and Hong Kong have emerged as leading crypto hubs with regulatory clarity attracting institutional participation

What to Watch

B2C2's client acquisition strategy in key Asian markets, potential additional hires from traditional finance, and how the firm positions its liquidity services against competitors targeting the same institutional customer base. The broader trajectory of institutional crypto adoption across Asia-Pacific will also be worth monitoring as more regulatory frameworks solidify.